Projects

Every project starts by finding what makes your story different from everyone else’s. Discover how I combine strategy, technology and storytelling to design distinctive websites.

Omnia Safety website redesign – homepage
Omnia Safety storytelling and content structure
Omnia Safety visual system and layout
Client: Omnia Safety

How storytelling made a technical safety consultancy feel human

Project outcome

  • A technical service that feels human
  • Buyers grasp the offer and next step
  • Every page makes the customer the hero

Project categories

  • Art Direction
  • UX Strategy
  • Storytelling
  • Design & build
Read the case study
Amalia Santoro website redesign – homepage
Amalia Santoro content structure
Amalia Santoro visual system
Client: Amalia Santoro

A personal-brand redesign that won two new clients in weeks

Project outcome

  • Two new clients within weeks
  • A brand that matches her reputation
  • Visitors stay longer, engage more

Project categories

  • Art Direction
  • UX Strategy
  • Editorial Design
  • Design & build
Read the UX deep dive
Swiss-design references behind the redesign — Josef Müller-Brockmann, his Grid Systems manual, and Kunsthalle posters
Farmacia Virtuale wireframe — the Swiss-grid structure
Farmacia Virtuale redesign — the finished editorial layout
Client: Farmacia Virtuale

How a Swiss grid gave a pharmacists’ magazine its own editorial authority

Project outcome

  • An editorial identity all its own
  • Authority from grid and type alone
  • A publication like no other

Project categories

  • Art Direction
  • Editorial Design
  • Design Systems
  • Design & build
Read the case study
Comunicare in Farmacia website redesign – homepage
Comunicare in Farmacia service structure and storytelling
Comunicare in Farmacia editorial layout and art direction
Client: Comunicare in Farmacia

How a sharper message turned Comunicare in Farmacia into an easy sell

Project outcome

  • A sharper offer, grasped fast
  • Storytelling that holds readers
  • Design that points to the next step

Project categories

  • Art Direction
  • UX Strategy
  • Storytelling
  • Design & build
Read the case study