Practical thinking on art direction, UX strategy, typography and modern CSS.
In 2019 I built Farmacia Virtuale. In 2026, Alfonso's brief was one line: use fewer images. That single constraint decided the whole redesign. With no photos to lean on, the grid, the type, and the colour had to carry the authority instead. Here is how structure alone gave a pharmacy publication its editorial identity back.
This case study shows how I improved engagement and brand positioning by clarifying the message, applying strong art direction, and structuring content around real user needs and business goals.
This article is part of a deep-dive case study showing how I redesigned Omnia Safety’s website by clarifying the messaging, applying storytelling techniques, and using creative direction to elevate the user experience.
In this article, you will learn five strategies to help you stand out from average designers and embrace new technologies to create remarkable work.
This article is part 2 of the deep-dive case study explaining how I clarified Amalia's brand, streamlined the content and art-directed the new website to create distinctive interfaces.
This article is part 1 of the deep dive case study explaining how I diagnosed business challenges and discovered the audience using the SOSTAC framework.
This article discusses how to enhance the personality and engagement of editorial websites through six design techniques: layouts designs, visual hierarchy, whitespace, typography, colour palette and graphics.
5 ways that you can use to create great visual hierarchies in your interfaces with typography.
Knowing how to use typography can elevate the quality of your design and make an impact on users. A badly typeset content can break your layout and make you look amateurish.
If you want the user to listen what you have to say, you must tell him how do you help him survive or thrive. This article will explain to you simple ways to achieve that.
This article outlines 7 tips to help you create a content outline whenever you fail to receive any the content of the page you design from the beginning.
This article dives deep into how the human brain processes information and summarises several tips to help you design better interfaces for your users.
This article outlines 7 rules essential for designing interfaces that are user-centred and help the business achieve its business goals.
Having a clear strategy at the beginning of a project is the way to success. In this article I explain why it is important to start a project by answering three crucial questions: WHY, WHO and WHAT?
Combining typefaces properly is tricky. In this article, I explain several approaches to make this process straightforward and add personality to your digital interfaces.
In this article, I explain the importance of Art-Direction as well as my approach to art-direct a design in order to create distinctive digital interfaces.
In this article, I explain principles of typography to master in order to design digital interfaces which communicate effectively with good working typography.
